Prima UK

Prima delivers real life guidance, inspiration & ideas to simplify the lives of modern woman today. In Prima Magazine there is something for everyone - advice on how to look and feel your best, time and money saving solutions, quick and easy food, beautiful homes and gardens, and above all everything you need to get the most out of life. Prima addresses the emotional needs of everyday women, covering issues relevant to every life stage, through shared experiences and real life inspiration and advice. Its tone is supportive, warm, helpful and fun, with a positive approach to life and a modern point of view.

TIME for YOU

Prima loves • Rock the seaside vibe with these gorgeous buys

‘I NEVER THOUGHT I’D BE ON Coronation Street for 40 YEARS’ • This year, Sally Dynevor celebrates 40 glorious years on the cobbles. And as Prima gets ready to mark its own ruby anniversary, Alicia Lansom spoke to the much-loved Coronation Street star about what it means to still be at the heart of British television after four decades

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FASHION • Fashion editor Jo Atkinson brings you great high-street buys, inspiring styling ideas and purse-friendly wardrobe favourites

The chicest summer looks to SHOP NOW • Say yes to every invite this season with our edit of effortlessly stylish summer occasion wear. From floaty dresses and standout co-ords to polished tailoring and must-have accessories, these are the pieces that make getting dressed for any event feel easy

‘My year of SITTING UNDER A TREE’ • Stressed out by life, singer Natalie Fée, 47, made a bold – and somewhat unusual – decision. The results, however, proved to be life-changing…

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HAPPY BIRTHDAY, Sir David! • As our beloved natural history broadcaster celebrates his 100th birthday, we look back at his remarkable life

‘I’ve finally stopped HIDING FROM MY REFLECTION’ • Vikki Feltham, 35, from Southampton believed her looks defined her – until cancer showed her what really mattered

Join Prima for our 40th anniversary rooftop book event WITH THREE TOP NOVELISTS • Meet three bestselling authors on a stunning London rooftop

The BIG benefits of SMALL TALK • It doesn’t matter whether it’s asking, empathising, sharing or idle chitchat, we should talk more often – particularly to people we come into contact with regularly but hardly know. Here’s why chatting can be a happiness game changer

‘Am I changing sizes OR ARE THEY?’ • Clothes shopping is a constant guessing game for Terry Tavner…

How to take a GREAT PHOTO • Fed up of getting snaps where someone has their eyes closed or is looking the wrong way? We asked the experts to give us their top tips for mastering the perfect shot

‘PLAYING THE UKULELE is the perfect tonic!’ • Former teacher Jackie Alexander, 78, from Bromyard, Herefordshire, found fun and community after taking up the instrument in her 70s

READY, SET, BAKE! • For Prima’s 40th birthday celebrations, we’re launching our Prima cake decorating competition once again – and you could win £500!

WIN a holiday to Spain • Have a fabulous week’s break in the sun for you and your guest, thanks to Neutradol

GABY’S POWER OF 3 • TV and radio star Gaby Roslin gives her three positive thoughts for the month

prima saver • Expert advice from money-saving champion Mel Hunter on consumer rights and how to squeeze the most out of life for less

SIMPLE solutions • Quick wins, handy tips and expert information to help make your everyday life that bit easier

Don’t miss our new health & wellbeing magazine

HEALTH • Health editor Brigid Moss brings you an expert-led section full of advice to boost your – and...